Almost five decades ago, a young Aldo Bensadoun (or as he is affectionately known, Mr. B) —
son of a shoe merchant and grandson of a cobbler — set out to realize his dream of becoming
the best shoe retailer in the world.
His vision: To create a different kind of company, built around ethics, compassion and a deep
understanding of the customer. In short? To create a human brand, a brand that cares..

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